RunManatee: Three Races, One Community
This project set out to raise awareness of Manatee County’s recreational spaces by launching a community-driven race series, with a goal of attracting at least 300 participants at each location. The main challenge was developing a unified visual identity that could remain consistent and recognizable across three different race sites throughout the county.
The resulting RunManatee brand centers on the idea of a “fast” manatee. A playful manatee icon, paired with custom typography and a vibrant color palette, captures the energy of the county’s outdoor spaces—fun, imaginative, and adventurous. The campaign exceeded expectations, with each race selling out more than a month in advance. Participants received a unique race-day shirt and a 5K finisher medal at each event. Those who completed all three races could combine their medals into a larger, compass-inspired design, symbolizing the full RunManatee experience.